Join us for this exclusive sharing session on intangible assets (i.e. trade secrets, brand, data, content) and find out how to protect and commercialise your most valuable resource for profit and growth. Intangible assets account for up to 87% of a company's true value and any company with ideas and innovations must know how to create maximum value through intangible asset protection and strategy.

Singapore is one of the world’s leading economies in understanding how critical these assets are. Hear three business leaders tell their stories about how New Zealand and Singapore companies are using intangibles to take on the world, how it can benefit your business and what are the available resources available for companies doing business in Singapore.

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This is an exclusive networking event and limited seating available. You will hear first-hand insights on ways that New Zealand and Singaporean companies are managing their intangible assets to grow bigger, better and faster. As Intangibles go beyond registered IP such as patents to include data and trade secrets many companies have valuable assets but done know how to value them or manage them. The speakers will provide a unique inside look at how successful companies are able to capitalise on their hidden company assets. You will also learn what services and government initiatives are available to create your competitive edge.

Speakers include representatives from a growing Digital powerhouse 90 Seconds, EverEdge an intangible asset specialist valuation firm and IP Value Lab a subsidiary of the Intellectual Property Office of Singapore (IPOS).

Ticket includes free-flow NZ wine and canapés.